White oak has taken over Austin's luxury flooring market. Here's why designers and homeowners are choosing it over red oak, maple, and walnut — and what it costs in 2026.

Walk into any luxury home renovation in West Lake Hills, Tarrytown, or Barton Creek and you'll almost certainly find white oak on the floor. White oak's tight, consistent grain pattern is more neutral and versatile than red oak's pronounced grain. Its natural undertones are warm without being yellow, making it compatible with the warm whites, creams, and warm grays that dominate Austin interior design.

White oak's versatility is one of its greatest strengths. In natural or lightly oiled finishes, it shows off the wood's warm, creamy tones. Wire-brushed white oak emphasizes the grain texture and creates a more rustic, tactile feel. Lightly fumed white oak takes on a warm gray tone that pairs beautifully with contemporary interiors. We source white oak from Selva Flooring and other premium suppliers who offer the wide-plank, character-grade material Austin designers are specifying.
Wide plank white oak engineered hardwood (5"–7") installed in Austin typically runs $14 to $22 per square foot. Solid white oak (3"–5") runs $12 to $20 per square foot. A 1,000 sq ft installation in wide plank engineered white oak typically runs $14,000 to $22,000 installed.
C & C Flooring Co. sources and installs premium white oak hardwood across West Lake Hills, Tarrytown, Barton Creek, and all of Central Texas. We bring samples to your home — free estimates, no pressure.