LVP Flooring
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We install LVP every week across Austin. Here's our honest take on the top brands — what holds up, what doesn't, and what we actually recommend to homeowners.
Why Brand Matters More Than You Think for LVP
Not all LVP is created equal. The category spans a huge range — from $1.50/sq ft builder-grade products that look great in the store and fail within 3 years, to $6–$8/sq ft premium products with 20mil wear layers and lifetime residential warranties. As Austin flooring installers who work with these products daily, we've seen the full spectrum.
COREtec Plus: Our Top Pick for Austin Homes
COREtec Plus is our most-installed LVP brand for Austin residential projects. The rigid cork composite core provides excellent sound dampening, genuine dimensional stability in Austin's temperature swings, and a comfortable feel underfoot. The COREtec Plus XL Enhanced line offers 9" planks with a 20mil wear layer and realistic embossed-in-register textures. The warranty is strong — lifetime residential, 10-year commercial.
Shaw Floorté Pro: Best Aesthetics in the Category
Shaw's Floorté Pro line produces some of the most visually realistic LVP we've installed. The Pantheon HD+ and Paladin Plus collections use high-definition printing and embossed-in-register texture to create a look that genuinely rivals real hardwood. The 22mil wear layer is among the thickest in the category.
Mohawk SolidTech: Best Value for Whole-Home Projects
Mohawk's SolidTech Plus line is our recommendation for whole-home LVP projects where budget is a consideration. At $3.50–$5.50/sq ft for materials, it's more affordable than COREtec or Shaw Floorté Pro, but the performance is solid. The Uniclic locking system is one of the best in the category — tight, secure, and easy to install.
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LVP brand comparisonCOREtec AustinShaw LVP AustinMohawk LVP Austinbest LVP Austin TX
Get Expert LVP Brand Advice for Your Austin Home
C & C Flooring Co. brings samples from COREtec, Shaw, Mohawk, and other top brands to your home. We'll help you choose the right product for your specific needs and budget. Free estimates, no pressure.
